Investor-Ready From Day One
Vegy is a vegan social network POC - a platform built around the idea that plant-based living deserves its own social layer. Food discovery, community, commerce, and events, all in one place.
The scope of this project was to take the concept from raw idea to a polished, investor-ready product - designing the brand identity, UX architecture, and high-fidelity screens that could serve as a credible proof of concept for pitching and fundraising.
Onboarding Task Flow
The core UX challenge was personalisation at scale: people join Vegy for very different reasons. Someone training for a marathon has different needs to someone moving to a new city and looking for vegan restaurants.
The onboarding flow was designed to capture intent early - asking users to select interests during setup so that the feed, events, and shop surfaces could be tailored from the first session. This reduces friction and accelerates time-to-value.
From there, the navigation architecture separates the four core pillars - Feed, Search, Chat, and Profile - keeping the information hierarchy flat and learnable.
Splash, Sign Up & Interest Selection
Three-step onboarding designed to feel effortless. Social sign-in reduces drop-off, and the interest grid turns personalisation into something visual and engaging - not a form to fill in.
Personalised Content & User Profiles
The feed surfaces recipes, community posts, and live tutorials. User profiles double as creator portfolios - showing meals, events, and a follower community, designed to reward content creators and establish trust.
Discovery, Registration & e-Ticketing
A full events flow from discovery to digital ticket. Social proof is built in - attendee avatars and a count surface on every event card, creating the kind of FOMO that drives conversions in community-led products.
Community Messaging & Live Tutorials
Direct messaging with image sharing sits alongside a live tutorial feature - allowing creators to go live and cook in real-time. The Q&A mechanic keeps passive viewers engaged and creates a feedback loop between creators and followers.
Integrated Vegan Commerce
The shop spans food, clothing, and beauty - the three core categories of vegan lifestyle purchasing. Filtering is lightweight and familiar, lowering the barrier to discovery while keeping the experience native to the social app rather than redirecting out to third-party retailers.
